Using AI for Good, the Frugal Way
At Rebel, we understand that artificial intelligence (AI) has tremendous potential to solve problems and improve lives. However, we also recognize the ecological impact of AI and the energy consumption associated with its development and use. This awareness drives our commitment to using AI in a responsible, sustainable, and frugal way. We believe that technology should not only benefit businesses and society but also minimize its environmental footprint. That’s why we position ourself in order to make AI solutions that are efficient, ethical, and designed to do good for both our clients and the planet.
N.O. IA: Not Only AI
Frugal AI means using AI technology wisely and efficiently, without unnecessary complexity or excess. It’s about making sure that AI solutions are effective, cost-efficient, and aligned with the values of fairness, transparency, privacy and sustainability. We focus on creating solutions that are not just powerful but also sustainable and accessible to all.
AI for Good: Our Approach
At rebel, we are committed to using AI for good by following these principles:
01 Purpose-Driven Solutions
Every AI solution we create is designed with a clear and positive purpose. Whether it’s improving user experiences, reducing environmental impact, or solving complex impact challenges, our AI solutions are built to make a real difference.
02 Sustainability and Efficiency
We focus on efficiency—not just in terms of cost but also in terms of energy and resources. A key part of this is ensuring that the data feeding our AI systems is both relevant and properly targeted. By carefully selecting the most pertinent data and optimizing the frequency of searches, we ensure that our AI models are nourished with the right information, reducing unnecessary data processing and energy consumption. This approach helps us maintain sustainable and efficient AI solutions, making them both environmentally friendly and more accurate.
03 Ethical Standards
We operate with high ethical standards, ensuring that our AI systems are designed to respect privacy, fairness, and accountability. We are committed to transparency, always making sure that our clients understand how AI works and how it impacts their business.
04 Strict Compliance with European Laws
At rebel, we take legal and regulatory compliance seriously. We follow European laws and guidelines regarding AI, including the General Data Protection Regulation (GDPR) and the upcoming Artificial Intelligence Act. Our systems are designed to respect privacy, data protection, and human rights, ensuring that our use of AI is always lawful, transparent, and aligned with the highest standards of ethical practice.
Why Frugal AI Matters
We believe that AI should be a tool for positive change, and we’re committed to making that vision a reality.
Our use of AI technology is about making sure that AI solutions are effective, cost-efficient, and aligned with the values of fairness, transparency, privacy and sustainability. Therefore, we focus on creating solutions that are not just powerful but also sustainable.
Jointly written by Daniel Sum and Greg Minne.
